From the Propelos team

    Insights

    Notes on AI search, GEO and the estate-agency web, from the people building Propelos.

    The Propelos AI Visibility Index cover for Marbella, August 2026: the title, the issue line and the top five agencies by position-weighted share of voice, led by Panorama Properties at 13%.
    AI Visibility Index

    Marbella Real Estate AI Visibility Index, August 2026

    Which estate agencies ChatGPT, Google AI Mode, Gemini and Claude name when buyers ask who to use in Marbella: 3,892 answers to 20 buyer questions in eight languages, 62 agencies ranked by position-weighted share of voice, every published name verified by hand, with the full report and the data to download.

    · 45 min read · Mihnea Gamulescu

    Google AI Mode answering yes to the question Is Google expanding AI Overviews further down the SERP, in a full-page AI answer with cited sources.
    AI visibility

    How estate agencies get recommended by AI, and why it suddenly matters more

    Google is testing AI Overviews that expand automatically and push organic results further down, while agents pay to seed Reddit with their own praise. What both shifts mean for agencies, and how to earn AI recommendations properly: structured answers, original market data and genuine third-party coverage.

    · 9 min read · Mihnea Gamulescu

    The ChatGPT Ads Manager campaigns view, with tabs for campaigns, ad groups and ads, and a new campaign at Not serving.
    AI visibility

    How to set up ChatGPT Ads for a real estate agency

    A walkthrough of the ChatGPT Ads Manager beta for estate agencies, with campaign settings, context hints, creative rules and where paid fits alongside organic AI visibility.

    · 14 min read · Mihnea Gamulescu